SBNB

Zurich, August 2011. NAVYBOOT, the Swiss premium brand for footwear and accessories, has now launched the SBNB sneaker collection in conjunction with musician and rapper Andres Andrekson aka Stress.

This is the second artist-to-artist collaboration for this brand, which celebrates its 20th anniversary this year, the first being its successful collaboration with Michael Schumacher in spring 2011.

The SBNB collection - STRESS by NAVYBOOT - will include six models in a range of presentations. Just in time for the Christmas season starting in early December, they will be available at NAVYBOOT stores in Switzerland and Germany. Prices will range from about 129 CHF for the flip flops to about 498 CHF for the Hi Top sneaker.

"It was personally important to me for Andres to be involved in the entire process, starting with the concept, and including the design and patterning right up to the finished product" commented Adrian J. Margelist, the Creative Director of NAVYBOOT. "Our collaboration has been really harmonious as we usually share the same views. One of us is not saying one thing with the other deciding something else" he added.

Andrekson and Margelist both work along very conceptual lines, and they both share the same ideology, philosophy and attention to detail.

For Andres Andrekson it is not the first foray into the world of fashion: "Music and fashion simply belong together. The great thing is that Adrian and I apply the same standards and values. We speak the one language, so to speak, and the results are quite spectacular. I'm looking forward to wearing my new sneakers!"